Is Clean Water Store a Good Choice for Home Water Treatment? A Comprehensive, Fact‑Based Review (2026)

Choosing the right whole‑home water filtration or well‑water treatment system is an important decision and naturally, many homeowners ask:

“Is Clean Water Store a trustworthy company?”

At the end of the day, we’re consumers too and we know that when you’re investing in something as important as your home’s water, you probably have questions. Fair ones. So before we get into the details, we want to be transparent about how we run our company, why we make the choices we do, and what you can genuinely expect from us. No hidden agenda – just clear, honest answers to help you make the best decision for your home and your family.

What does Clean Water Store do?

Clean Water Store (Clean Water Systems & Stores, Inc.) offers a full range of residential and commercial water treatment solutions, including:

- Iron & manganese filters
- Acid neutralizers
- Whole‑house carbon filtration
- PFAS/chemical reduction systems
- Reverse osmosis and drinking water systems
- Chlorination and peroxide injection systems
- Water Treatment Media & Equipment

Our mission is to provide clean, safe, great‑tasting water using certified components, expert analysis, and solutions tailored to each home’s unique water chemistry.

BBB Accreditation & Business History

We are proud of our rating at the Better Business Bureau, where our company, Clean Water Systems & Stores, Inc. has the following credentials:

- Has been BBB Accredited since 2006
- Holds an A+ rating
- In business since 1986
- Operates from 2806 Soquel Ave Ste A, Santa Cruz, CA

This accreditation reflects our company’s long‑standing commitment to ethical practices and customer trust.

Owner Credentials: Master Water Specialist & Industry Expert

Clean Water Store’s founder, Gerry Bulfin, brings more than 30 years of experience as:

His credentials reinforce the company’s technical credibility and customer‑first engineering approach.

Clean Water Store Customer Reviews & Satisfaction

⭐ Trustpilot: 2,445+ Verified Reviews

Customer reviews frequently highlight:

- High‑quality and effective filtration systems
- Knowledgeable, helpful staff
- Fast shipping and secure packaging
- Detailed product information and strong after‑purchase support

Some reviewers wished for even clearer installation instructions or faster peak‑time support. This authentic customer feedback and unfiltered review ecosystem are how we improve our company everyday. We regularly create new installation guides and update our videos. Visit our support section on YouTube for our latest videos.

In response to peak-time support wait times, we encourage you to make an appointment and secure your spot with one of our expert technicians. Please allow a five to ten minute grace period, especially on Mondays when we receive a high volume of calls. We aim to get back to everyone in a timely manner and help everyone thoroughly.

⭐ Shopper Approved: 2,186+ Verified Ratings

- 91% of reviewers rate Clean Water Store 4 or 5 stars
- Customers praise easy ordering, fast delivery, and chat support
- Customers appreciate the time our technicians spend with them to get the right system for their water and save them money.

WQA, AWWA, and NGWA Alignment

✔ Water Quality Association (WQA)

Clean Water Store:

- Explicitly follows the WQA Code of Ethics, including accuracy, consumer protection, and proper system application
- Provides access to WQA‑Certified Water Specialists via customer scheduling tools

These connections reinforce Clean Water Store’s technical credibility and commitment to industry standards.

✔ American Water Works Association (AWWA)

AWWA is the world’s leading organization for drinking‑water professionals, providing standards, operator training, and water quality research.

Clean Water Store is a member and has renewed their membership for 2026, aligning with their standards and professional qualifications.

✔ National Ground Water Association (NGWA)

NGWA is the leading authority supporting experts in groundwater science, well systems, and contamination management.

Clean Water Store’s well‑water systems (iron removal, hydrogen sulfide control, nitrate treatment, etc.) align closely with NGWA’s published technical challenges.

Clean Water Store has renewed membership with the National Ground Water Association as of February 2026.

Technical Competence & Water Treatment Expertise

Clean Water Store’s engineered systems address a wide range of difficult water problems, including:

- Iron & manganese staining
- Hard water and scale buildup
- Sulfur (“rotten‑egg”) odors
- Bacteria and micro‑contaminants
- PFAS, chlorine, and disinfection byproducts
- Sediment and turbidity

Our hands‑on approach from real field experience and in‑house water chemistry expertise make us a reliable partner for homeowners needing advanced filtration. Learn more about the Clean Water Store team here.

Clean Water Store team in front of the Clean Water Store warehouse in Santa Cruz, California.

Clean Water Store Policies That Protect Homeowners

6 Month Satisfaction Guarantee

We stand behind our residential whole‑house systems with a six‑month satisfaction guarantee, giving homeowners plenty of time to install, use, and evaluate the performance of their system. If a return is requested within six months—after at least 30 days of use—we’ll guide you through an evaluation process that may include photos, installation details, or water samples, with return shipping and any applicable restocking fees covered by the customer.

Who does Clean Water Store serve?

Clean Water Store operates with an attentive, small‑team approach that appeals to DIY homeowners looking for a high quality, prosumer product. Our customers generally install their whole house water systems themselves or work with their local plumber.

Our customers consistently praise:

- Easy ordering
- Clear product guidance
- Equipment designed for homeowner installation

Demian Ashley, WQA Certified Master Water Specialist V from Clean Water Store helping out a customer at the Santa Cruz Art & Wine Festival.

Jordon Golston, WQA certified water expert helping out customers at the Santa Cruz Art & Wine Festival.

Final Verdict: Is Clean Water Store a Legit Company?

We know our customers are educated and will shop around to find the best deal and value for their home’s water filter. After learning more about us and what makes us a company rooted in integrity and committed to growth, we hope you will choose us to help you get clean, safer water.

What sets us apart:

- A+ BBB rating, in business since 1986
- Thousands of verified positive customer reviews
- Leadership by a Master Water Specialist & State‑Certified Operator
- WQA ethical compliance and access to certified specialists
- Members of AWWA & NGWA alignment with technical standards
- Generous customer protection policies and proven technical solutions

For homeowners dealing with city‑water taste issues or health concerns, or well water contaminants like iron, manganese, and PFAS, Clean Water Store stands out as one of the strongest, most consumer‑friendly choices. We hope you will give us call today and learn more about the system that is right for your water, based on accurate water test data and using the best equipment available.

Article last updated March 12, 2026 by Author

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Gerry Bulfin

Gerry Bulfin is the founder and owner of Clean Water Systems & Stores, Inc. (Clean Water Store) in Santa Cruz, California, which he started in 1986. He is a WQA Master Water Specialist, WQA Certified Installer, California Grade II Water Treatment Operator, and California Licensed Contractor (C-55 Water Conditioning), CSLB #1003944. Gerry is a long-time member of the Water Quality Association (WQA), the National Ground Water Association (NGWA) and the American Water Works Association (AWWA), and shares practical, test-based advice on choosing, installing and maintaining well and city water treatment systems.